Men's fashion: clothing, shoes and brands

How to dress for the season?

In winter, menswear is all about layering: t-shirt, sweatshirt or jumper, then a warm jacket, paired with ankle boots. In spring and autumn, a mid-season jacket and jeans are enough. In summer, it’s time for shorts, polos, linen shirts, and sandals.

Casual, city or sportswear style?

Casual style combines raw jeans, a t-shirt and a jacket. City style focuses on chinos, shirts and derbies. Sportswear features joggers, hoodies and sneakers; streetwear adds cargo pants and loose fits.

Clothes: where to start?

The menswear page sorts selections by clothing category: jackets, tops, bottoms, basics. A pair of jeans and plain t-shirts make a good foundation, to be completed with seasonal pieces.

Shoes: what pairs to have?

A pair of leather city shoes, a pair of ankle boots for winter, and a pair of sandals for summer cover the year. Men’s shoes are organised by use, and sneakers have their own selection for the everyday.

Accessories and sports

Beanies, caps, bags and belts complete the outfit: they can be found on the accessories page. For sports, the sports page gathers technical clothing and equipment.

Which menswear brands to choose?

Some menswear brands from the selection, from sandals to jackets.

• Footbeds and clogs with anatomical soles: Birkenstock, a German brand, is present well beyond summer.
• Responsible basics, organic cotton, Portuguese manufacturing: that’s the range from Colorful Standard.
• Born in jeanswear, Jack & Jones is the menswear brand of the Danish group Bestseller.
• Organic cotton jeans repaired for free: Nudie Jeans, from Gothenburg, has made that its promise.
• Alpha Industries, known for its military-style aviator jackets, also dresses everyday life.

The most prominent brands have their page on Top Brands.

When to find menswear at a reduced price?

The Black Friday and winter sales for warm pieces, summer sales for light clothing: menswear on sale follows the seasons.

Discounts are gathered on the Black Friday page, on the men’s sales page, and all year round on the Promotions page. The New Arrivals page showcases, it, the season’s new stock. Fast delivery and best price guaranteed.

Frequently asked questions

How to have style without complicating life?

Focus on well-cut basics in neutral colours, then add a standout piece: a jacket, shoes, an accessory. Fit matters more than the brand.

What outfit for a casual professional meeting?

A chino, an oxford shirt, a jacket and leather derbies or loafers. Avoid overly prominent sportswear.

How to choose size from one brand to another?

Compare your measurements to each brand's guide: the same M or shoe size may vary. Note down your measurements once and for all.

What pieces to keep from season to season?

Jeans, chinos, oxford shirts, sweatshirts and mid-season jackets last through the seasons. Light materials and very warm pieces vary depending on the weather.

How to care for leather clothing?

Condition leather once or twice a year, store it on a wide hanger, and let it dry away from a radiator. A leather cream restores suppleness.